A Malaysia Airlines tweet prompted a sudden apology from airline officials after the message sparked outrage among the public internationally. The Twitter post said “Want to go somewhere, but don’t know where?” and has been called both cruel and thoughtless by people in light of recent Malaysian plane tragedies. NBC News reports this Friday, November 28, 2014, that many believe the promotional tweet to be in relation to the MH370 missing jet and an aircraft that was attacked in the Ukraine, killing almost 300 passengers.
With significant losses in recent months, a Malaysia Airlines tweet might have been intended to strike some humor at a bad situation, but failed in its disrespectful attempt. Officials for the airline offered a formal apology following the promotional social media message, which prompted serious backlash following the jet disasters that occurred this 2014. In the wake of these tragic incidents, the latest quarter was said to have suffered a massive net loss of $170 million from past years.
The two incidents that the cruel “Want to go somewhere, but don’t know where” tweet might have been referring to were March and July catastrophes. The March incident involved the loss of MH370, a missing jet with 239 people aboard the flight that mysteriously vanished. The second occurred four months later, when a Malaysia Airlines jet was fired at and crashed in the Ukraine. All 298 passengers and staff died in that tragedy as well.
As AOL News has pointed out in their updated coverage this evening, the airline is now working feverishly to improve its overall profits and revenue again as part of a company overhaul. This Friday involved one of the first implementations of its new marketing strategy, backed with a movement for better promotions and business management. Yet this Thursday, a poorly decided Twitter post brought further controversy into the mix. Some people viewed it as an innocent oversight, while others saw it as sheer ignorance.
While they might have had good intentions, the Malaysia Airlines tweet was felt by many people to have been “cruel … and insensitive.” The message was quickly taken down from Twitter by Friday morning after public outrage met the distasteful post, but the damage was done. It is likely that no harm was meant by it, but the airlines said that it wanted to give an apology after “unintentionally causing offense to some,” despite wanting to inspire passengers.
Did you find the tweet cruel or offensive? In terms of MH370, Malaysia airlines has been working with international officials for the past year but with no result in finding the lost aircraft. Prior to the contentious tweet this week, there have been numerous conjectures about its fate. Some speculate that the missing jet was hijacked by an expert hacker, others believe it to have run out of fuel and simply crashed, while still others deem it to have vanished as part of a terrorist plot. Malaysia Airlines is going to be letting go over 6,000 workers as part of their overhaul in the near future, and hope to begin making a profit again by the year 2017.