Courtney Smith was bored with the fashion choices she had when she worked in finance. With a passion for fashion, she started up Rum + Coke in 2013.
In a recent PEOPLE article, Smith says she “started the company, because I saw a need for women who look like me.”
To show off her designs on the website, Smith uses women of color. “I’ve seen how there’s a lack of plus-size women of color in advertising,” she told to PEOPLE. “[A]nd we’re such a big population that I would think someone would notice us.”
Though she’s open to diversifying her models.
“I feature plus-size women of color in my campaigns, because I feel it’s a necessity. We’re largely under represented,” says the 25 year-old designer. “But that’s not to say I would never use a white woman.”
The current products on Rum + Coke’s website consist of body-hugging gowns, tops and skirts that cost between $48 and $200.