Probably the most common (and most broken) New Year’s resolution is to lose weight. But, with the economic recovery, Phoenicians have more options than ever to help them keep the resolution this time.
Well-advertised companies have opened new clubs (there are now over 20 LA Fitness Clubs in the Metropolitan Area), expanded their use of social media, and tossed old turnoffs, like long-term contracts.
Then there are new approaches attracting new customers with new motivation. Orangetheory Fitness takes the limited-time, circuit approach, popular with Curves last decade, to a new level. Members can experience a combination of treadmills, indoor rowing and weight room/resistance training blocks in a 60-minute workout to create “excess exercise oxygen consumption (EPOC or achieve what they call the “Orange Zone”). OrangeTheory promises to change the workouts, so members will not get bored, an issue that plagued many Curves members.
OrangeTheory Fitness is also aggressively pursing corporations and groups. For example, the new facility at 742 E Glendale in Phoenix hosted a ribbon-cutting with the Greater Phoenix Gay & Lesbian Chamber of Commerce on February 5.
Phoenicians are seeking more holistic approaches to maintaining their health. On February 18, fitness center owners, insurance agents, nutritionists and others gathered at Spa Lamar in Scottsdale to learn more about Health Dividends.™ Jason Paul, a long-time insurance professional, created a network of wellness services, which provide what he calls “ a frequent flyer miles program for your health.” Members earn points for visiting naturopathic doctors, fitness centers, spas and other member vendors. Members are also eligible to receive Colonial Life’s affordable supplemental insurance benefits, usually not available to people who do not work for large companies.
Spa Lamar’s owner—Heidi Lamar—has been in the wellness profession for 30 years. Lamar can attest to the renewed interest in a venue like hers, which provides a wide variety of services from massages to yoga, and can help people enjoy a true, complete health care system. Spa Lamar, the largest resort-style spa in Phoenix, has grown from 5000 squarer feet in 2004 to 14,000 square feet today.
Not only does growth in the health arena promise healthier residents, it is providing many new jobs in the Phoenix area.
With the large, and growing, number of affordable options that Phoenicians have to get and stay healthy, there are fewer excuses for not keeping at least one of their New Year’s resolutions.