Yesterday, we looked at the ever-changing trends in the pet industry and the reason the trends were set in the first place. Today we will zero in on the various pet products and services that will be introduced for2015-2016.
When the Baby Boomers stood up to be noticed, they were looking for quality goods for the precious pets that filled their empty nest with love and care. While quality is still a factor, today’s world is more concerned with cost; saving will be the new deciding factor for the people of today.
Since pet sales have decreased by two-percent from 2013 to 2014, it just goes to show as the Baby Boomers continue to age, they are deciding not to continue being pet parents as the responsibility is finally catching up to them. Thus the next generations will determine whether or not pet parenting will still be as important as it once was.
Also, the economic landscape continues to fluctuate thus challenging many families. Today’s pet-loving consumers are seeking to find high quality at a good price. They want to maximize their pet product and service dollar. Gen X and the Millennials have both grown up in an age of economic challenge. They have become cost conscious consumers as a result.
Another big concern for the new set of consumers has much to do with the pet food recall of 2007. Who would have thought that the food we fed our furry loved ones could be the very thing that could make them sick or kill them? This was a huge wake-up call that caused pet parents to take a step back and analyze just which pet foods and treats are healthier and will help keep their ‘best friend’ thriving.
Where marketing used to be a good way to sell their product, now many of the claims cannot be trusted due to false advertizing campaigns that could be part of the deciding factor as to whether or not pet parents bought the food for their pets because of the marketing. Thanks to the Internet, we have all become more educated as information has been much easier to obtain from well-respected sources. Of course there are always the not-so-well-respected sources that weigh in their two cents as well. Consumers just have to be very careful, study up on what is good and read all labels, knowing they cannot always “believe what they read.” They just have to know the difference.
Because of this consciousness, consumers are tending to purchase more expensive, premium, and sometimes raw and freeze-fried whole foods. With these products, they feel more certain that their animals will be provided a healthier, safer diet.
Truth will be the new name of the game. No more marketing gimmicks! Food manufacturers will have to listen and be open to suggestions from consumers about their product in order to last in the future. Regulations will be direly important.
Of course, this conversation will be continued as there is much more to present. Stay tuned to find out more about what is to come.