Social media without sharing is unthinkable. You simply can’t drive traffic to your website or give a much-needed push to your marketing campaign is you are not sharing some informative posts on your social media accounts.
However, coming up with creative or highly informative post everyday is itself a challenging job. We all have to go through the vicious period of Writer’s Block but that should not be adversely affecting our social media marketing effort.
Rather than forcing your content marketing team to come up with creative posts every day, you need to learn how to repurpose old posts. Now, please don’t cringe at the thought of repurposing old articles because everybody does it. You just need to know how to do it gracefully and you will be good.
Why We Need To Repurpose Old Content?
Some people sniff at the idea of repurposing old content on social media as they tend to treat it a sign of laziness but it is far from the truth. Repurposing old content can contribute to your social media marketing effort. Here are few other reasons why you should be repurposing old content –
1. Reach Out To Audience That You Might Have Missed Out
Sometimes it might happen that you have missed out some audience at the first time. If you don’t share the content again, there is no remote possibility that those people will ever come across that brilliant piece of article. So, there is no harm in sharing the same content twice as long as your intension is clear.
2. Cover Multiple Time Zones
If you are targeting people of different geographical locations, chances are quite high that a vast majority of them are going to miss out on the posts that you probably have posted on your social media account. Some people tend to check their social profile once in a week and therefore, it makes sense that you should be posting old articles at least twice so that people from different time zones can get the chance of getting a glimpse of those posts.
3. Driving More Traffic
Sharing the same content on your social media circle is certainly going to drive some traffic to your website even if they fail to create buzz around them. The number of social shares might stand at an abysmal low or you might not notice hundreds of comments against the posts, but one thing is certain that these posts are definitely going to drive some traffic to your website.
4# You Have Redesigned Your Website
Sometimes, it might happen that you have redesigned your website and have added some nice images against the old blog posts. But if you fail to drive a good number of visitors to those blog posts, it will be just a futile attempt. To make sure that people appreciate your hard work, you need to share those posts against on your social network accounts. Try to include links to your other social media accounts on the new interface as this will encourage people to follow your brand on other related social media accounts.
So, now most of us will agree that repurposing content is a great idea. Therefore, it makes sense to have some strategies in hand before we try to post old content on our social media circle to reap some rewards in the form of more engagement and more social share.
Here we are going to describe in detail some winning strategies for repurposing old content on your social channels –
1# Use Different Links
Rather than posting the link of your blog post on facebook, you can share the tweet link. Maybe try something creative like – asking people for their opinion on the subject. Since you are posting the same link, most people will treat it a fresh update. Besides driving some visitors to your website, you might end up encouraging people to follow your other social networking channel this way.
2# Target Different Set Of Audience
By making slight change in the tone of the post, you can target a different group of people who might have ignored it last time. Say for example, if you have updated something on the selfie addition that runs amok among teens currently, you can change the tone of the next update by posting something like this – ‘So, how as a parent you feel about this growing menace of teenage selfie addiction’. See, you are sharing the same content but you are basically targeting a different group of people this time around.
3# Try Different Format
If you have posted an image with the blog link, try something new this time around. Maybe you should think about changing the image. Or you could post a video link that will draw more attention. And of course, an attention grabbing headline is the best thing that you should be including in the post.
4# Share Multiple Posts At The Same Time
Rather than posting the same topic twice, you can share a group of posts. You can post a round-up of top ten posts of the month or year in your blog and then share the link on your social media channels. However, if you are too lazy to create another page, you can share the achieve section of the blog with a nice headline.
5# Use Plugins
Now, if you don’t have time to do this thing manually, you don’t have to worry as you can automate the process quite easily. There are hundreds of WordPress plugins available that can help you automate the process. Among them, the most promising are – Revive Old Post, Share Old Post Lite, Evergreen Post Tweeter and more.
Check out these settings of the aforementioned WordPress plugins and hopefully, you will be able to zero in on the most effective one for your social media marketing endeavor.