Rob Lowe sprouting a forest of body hair or Rob Lowe with a very bad comb over are just two of the characters in this hysterical marketing campaign, which will soon disappear. This DirecTV ad campaign is coming off the air after a cable company lodged a complaint against these ads because of the claims that are made in these commercials.
Lowe plays himself as a DirecTV user, but a less than stellar Rob Lowe is stuck behind the times as a cable subscriber, which is the jest of the ad campaign. It is Lowe’s portrayal of the polar opposite of himself in the ads that have made this commercial campaign such a success.
According to CNN News on April 9, Rob Lowe took to Twitter to address his ads saying, “Recent events have underlined my belief that for something to be truly original, funny and subversive, there must also be fallout. #Life.” His sarcastic remark seems to echo many other comments seen on the social media sites today as many people really liked these commercials.
The “creepy Rob Lowe” or the “painfully awkward Rob Lowe” are just two of the several memorable characters that Lowe conjures up that have made these commercials so appealing. But when it comes to cable TV, these commercials might have been just too good because they want them gone, which is what some of the social media buzz conveys today.
According to Philly.com, The Council of Better Business Bureaus’ National Advertising Division have recommended that DirecTV do away with the ads. The advertising division reviews complaints and investigates that the claims being made by a company are accurate.
KSL.com reports that this decision from the BBB came after a complaint from Comcast. DirecTV makes the claims in their ads that its service gets 99 percent signal reliability and up to 1080p HD programming. They also claim to have better picture and sound quality than cable, along with more sports programming than the cable TV companies. According to their ads, DirecTV has shorter wait times when it comes to customer service and they claim that they are rated number one in customer satisfaction.
Watching the ads you soon learn that the suave and debonair Lowe watches Direct TV, but the characters Lowe plays, like a hairy guy or a guy stuck decades behind the times, is a cable subscriber. The ads were unique and funny, with many folks looking forward to each new character the DirecTV ad had conjured up for Lowe.
There are very few ads on TV that people remember and out of those people even less remember what product or service those ads were selling. These Rob Lowe DirecTV ads were not only memorable for the commercial, but you also remembered what he was selling, which makes this ad campaign a huge success.
So what does DirecTV say about the Lowe ads coming to a close? The campaign was slated to end anyway, but they reserve the right to bring the Rob Lowe ad campaign back. The ad campaign has been extremely successful, not to mention fun to watch.
A Comcast representative told the Washington Post, “We’re pleased with NAD’s decision that confirms DirecTV’s advertising campaign contains false claims.”