Burnout is a real dilemma for small business owners. Between information overload, lack of resources and poor planning, what used to be a vibrant dream can quickly turn into a heartbreaking nightmare. Small business owners intrinsically wear multiple hats; owner, manager, bookkeeper, sales, marketing, customer service… the list goes on. There are so many moving parts to owning and running a business that it can be difficult to keep all of the balls in the air. It’s hard to know where to focus energy, resources and time. Simplify. Organize. and Surround yourself with wisdom.
Periodically evaluate where you’ve been, where you are and where you are trying to go. A fresh pair of eyes and ears can help you see the forest for the trees. Be willing to take a step back and put it all on the table so that you can sort through everything with the right perspective. Knowing when and how to pivot can cause a major shift in your business for the best. A trusted mentor, advisor or Micro Business Therapist™ can help you better understand where your weaknesses are and how to leverage your strengths. They can also hold you accountable for your decision to commit to your goals.
Get real and focused on your objectives and agenda. Eliminate everything that does not contribute to your end goal. Narrow in on one or two big goals and put everything else on the backburner. Break your goals down into manageable daily, weekly and monthly tasks and activities. This is nothing new and it’s been said a million times. However, many of us still fail to employ such simple and effective tactics. Sometimes you need a clean slate and getting back to basics can help you do that. Take everything off your plate and only put back on what you can reasonably finish.
Give yourself an opportunity to be better and do better. Keep your expectations realistic and manageable. Stop putting undue stress and pressure on yourself. You are one person. Find a way to get help when and where you need it. No excuses. You have to be able to invest in yourself as much as you invest in your business. Your sacrifices need to be for the right reason and generate the right result.
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Simplicity expert and Micro Business Therapist™ A.Michelle Blakeley is one of Forbes 30 Women Entrepreneurs to Follow on Twitter and author of Zero to 60: How to start a business in 60 days or less. She helps new and seasoned entrepreneurs align their purpose, principles, priorities and practices for accelerated growth. Minding the gap between your personal and professional life™ Contact her directly at www.simplicitymastered.com