With the announcement of the revolutionary Galaxy S6 and S6 Edge, Samsung has put to rest all the hype and rumors that the new flagships would be the same disappointing failure as the S5. The South Korean firm revealed the phones at the Mobile World Congress 2015 where everyone got to see the 180-degree turn that the firm had made in terms of build, materials and aesthetic design. The smartphone giant made a complete departure from their uninspiring and plastic approach and have opted for sleek metallic exteriors. This year, Samsung Electronics has a lot to prove.
The iPhone 6 and iPhone 6 Plus of rival Apple are selling quite rapidly and have already amassed 70 million users and then there is also the arrival of LG G4, launching in the second quarter and the HTC One M9. The Galaxy S6 and S6 Edge can be defined as the company’s comeback products, which, Samsung hopes will aid in re-establishing it as the premier maker of Android phones in the world. In order to accomplish this goal, Samsung introduced the Project Zero Initiative for redesigning its next flagships from the ground up.
It would be a gross understatement to say that the new handsets were well received at the MWC 2015. There were positive initial reactions and there was a lot of praise going around, which is quite new for the South Korean company. This is exactly what Samsung was aiming for and it seems that the designers managed to hit the nail squarely on the head. As per a cell phone reviews website, the pre-order numbers for the handsets are quite off the charts as about 20 million have been received by the firm, which include 15 million for the Galaxy S6 and 5 million for the Galaxy S6 Edge from worldwide mobile carriers.
It has been reported that Samsung has increased its production targets for both handsets. Previously, it had been planning to manufacture 7 million units by April 7th. Now, the company has bumped up this figure to 8 million for sating the demand that has been growing rapidly. Moreover, if that wasn’t enough for gaining traction in the smartphone market, the company has also made a deal with carrier T-Mobile. On the pre-registration page of Galaxy S6 and Galaxy S6 Edge, T-Mobile has said that they are offering one year of Netflix free of charge to clients getting the Samsung devices from them.
In addition, they will pay off contracts or phone payments to other carriers if customers are interested in getting the Samsung flagship handsets from them. However, it should be borne in mind that orders are countered different by Apple and Samsung. The former only includes consumer figures while Samsung also includes orders placed by carriers in its calculations. Nonetheless, 20 million is no small feat and the networks are expected to make a huge push when they get their hands on the devices in April. The devices are available for pre-order from various high street retailers including Three, O2, Vodafone, EE and Carphone Warehouse.