When you enter in the field of search engine optimization, you hear a lot of advices from different people. Since SEO is a dynamic field and SEO strategies update frequently, you may often get confused about the things “you should do” and “you should not do”. While it is important to know what you should to get the positive attention of search engines, it is also crucial to know what you must not do to avoid the wrath of Google and other leading search engines. Being a SEO expert California, I often give training to junior members in my team and here are 3 bad SEO practices that I suggest them to stop practicing in 2015. Read the list and you may find that you are also committing some of these blunders.
Creating hundreds of pages for each keyword: Keyword research may show that you need to target 100 keywords as those are mostly typed by the web users; however, that does not mean you should create 100 pages for 100 keywords. Let me explain why it’s not useful. For example, “SEO services California” and “California SEO services” are basically the same. So, if you create two different pages, it’s basically telling the same thing to the customers twice. Besides, not all the keywords are equally important and thus, it is better to use multiple keywords in a page.
Doing what the competitors are doing: Since I am in this industry for the past 10 years, I have learned that copying other SEO companies’ strategies is not a good idea. What your competitors are doing, they are doing is for a long time and must be doing it better than you. The Google SERP ranking is a proof of their expertise. So, if you follow them, it will only make you look like a copycat. Besides, you can never know everything that the competitors are doing. Think about new ways to bring the traffic to your site. Copying others’ strategies will not make your site number 2 in SERP.
Guest blogging is your only way to get backlinks: First, let me tell you that there is nothing wrong with guest blogging and it is one of the best ways to acquire quality backlinks. However, it is not the “only” way to secure backlinks for your site. Multi dimensional link building is loved by Google because it shows your ability to reach the web audience. You should take advantage of social media sites and other link building platforms to expand your backlink profile.
Google releases dozens of search algorithm updates every year and these updates can punish your site if you follow outdated SEO tactics. So, pay attention to the points mentioned above and refresh your SEO strategies to beat the competitors by the end of this year.