Good skincare and healthy life choices can help delay the natural aging process, so it’s no surprise that products and trends are constantly changing. Let’s take a look back at how skincare crazes have evolved over the last seven decades and what we can still learn from them today.
The Fashionable 40s: Skincare Gets Practical
With imported French creams in short supply during the Great Depression and World War II, women took skincare into their own hands, making at-home concoctions for cold creams and facial tonic out of everything from olive oil to eggs. Everyday household items were marketed for practicality instead of luxury, promising soft and youthful skin to women who began taking full-time jobs outside the home. It was also at this time that high-quality lotions and moisturizers were brought to life.
The 1950s: Give Us ‘Marilyn Monroe’ Skin!
Great films, iconic movie stars and timeless fashion and beauty are just a few highlights from the 1950s. This era’s style exemplified class and grace, especially when it came to hair and makeup. From Marilyn Monroe to Audrey Hepburn to Elizabeth Taylor, the era gave birth to some true beauty icons that helped popularize the importance of skincare and the idea of a beauty regimen.
The popular cherry and fire engine red lipstick shades and blushes so vividly displayed on the big screen required substantial makeup application; hence, the nighttime routine was created. It was all about using effective cold creams to help remove makeup, followed by cleansing with gentle soap and topped with a good moisturizer.
The 1960s: Peace, Love, and PM Skincare
From The Beatles and iconic fashion model Twiggy to the birth of the hippie culture, the 1960s featured a wide breadth of fashion and skincare options. There was a renewed focus on complexion and multi-step skincare systems replaced more simple routines. Skincare transitioned from morning until night as the simplicity of the 1950s lifestyle disappeared and the arrival of the mod fashion scene in London and Woodstock in the U.S. brought new ideals to the world of beauty. Check out some of these vintage 1960s skincare tutorials on Glamourdaze.com.
1970s: Golden Skin is in
The tanning trend that started in the late 1960s moved into the 1970s, and from hippie fashion to disco trends, the bronzed look was the next big thing. Having a tan implied that you were living the good life – lying on the beach by day and dancing in the clubs by night. By the 70s, information about skin cancer was available, but many ignored the warnings, omitting essential sunscreen with SPF and opting instead for baby oil to help achieve the perfect glow.
1980s: Skincare Shifts to the Younger Generation
The 1980s are best known for bold looks and the use of brilliant shades for makeup to pair with acid-wash jeans, mini-skirts and oversized shoulder pads. Amid a sea of pastels and hairspray, beauty and skincare marketing during this time also shifted to teens with a focus on mild cleansers and products that specifically targeted concealing and treating blemishes.
1990s: The Rise of the ‘Healthy Glow’
The 90s ushered in an era of “natural” beauty – suddenly everyone from teens to retirees wanted neutral makeup and just a hint of color, with healthy, fresh-looking skin. Topical skincare became a hot topic, focusing more on “beautifying” rather than just cleaning and gentle softening. “It-girls” of this era wanted healthy, glowing skin and skincare solutions specifically designed with their needs in mind.
2014 Skincare: Simple No-Nonsense Basics Still Applicable Today
Skincare has certainly evolved since the 1990s. Regimens range from modest to dramatic yet there are still some tried-and-true tips that remain effective and timeless when it comes to achieving gorgeous, healthy and hydrated skin.
• Get some rest! Sleep offers the kind of results no face cream can mimic
• Snack on citrus – Vitamin C-rich foods like oranges can help prevent wrinkles
• SPF or bust! Wear sunscreen daily – SPF 15 or higher – to prevent wrinkles, skin cancer and sunburn
• Stick with the classics – Use a proven, lightweight moisturizer, like Lubriderm, for optimal hydration and long-lasting results.
• Indulge on occasion – Red wine and dark chocolate are full of antioxidants that help keep skin healthy and protected against free-radicals. Sip and snack in small doses!