You could say that Sprinkles started it all: this cupcake craze that has gone on for almost a decade, inspiring cookbooks, blogs and more cupcake businesses. Sprinkles is “the world’s first cupcake bakery,” starting the culture of boutique-style cupcake shops. Its first shop opened in Beverly Hills in 2005 and has since expanded to over a dozen locations. What keep Sprinkles going strong is simple: freshly made cupcakes with quality ingredients.
Each flavor has its own garnish, either the usual two-toned “button” or a holiday symbol for seasonal flavors. The menu varies a bit day to day, and the website has a calendar indicating the schedule of flavors. Some staples like chocolate marshmallow and cinnamon sugar are available everyday. But flavors like banana and lemon coconut make their appearances only on certain days of the week. For those with dietary restrictions, Sprinkles offers the red velvet cupcake in gluten-free, sugar free or vegan every day.
The Sprinkles cupcake is a good portion, large enough to satisfy your craving and small enough to put any guilt aside. It is also perfect if you prefer a little bit more cake than frosting. The frosting of a Sprinkles cupcake is spread about the top of the cupcakes giving it a little more height, but covering the surface area. A quick look at the cupcakes and all you really see is the paper liner and frosting: the cake is completely hidden.
Sprinkles also serves cupcakes in different forms. A few of the locations serve ice cream as well. You can get a Sprinkles Sundae, which is ice cream served in between the bottom and the top half of a cupcake. Or try the Sprinkles Shake, ice cream and cake blended together.
Another fun aspect of Sprinkles is the Sprinkles ATM: a mash up of an ATM and a vending machine. Just pick out the flavor you want, pay and the boxed cupcake that you selected magically appears ( with the help of a robot arm.) Fresh cupcakes are available 24 hours a day. So if you have a craving for chocolate cupcake at midnight, you will know where to go.
All locations serve cupcakes, but not all serve cookies and ice cream. Click here for more information regarding location.