With the fishing season soon to get underway, you may be interested in what was the top selling fishing gear in 2014.
Southwick Associates, a market research firm who did 15,685 internet-based surveys for their AnglerSurvey.com panelists, has released the top fishing and shooting brands that were big sellers last year.
Southwick specializes in the hunting, shooting, sportfishing and outdoor recreation markets. As such, the following are the the results of their most frequently purchased brands survey.
* Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
* Top reel brand: Shimano
* Top combo brand: Shakespeare
* Top fishing line brand: PowerPro
* Top hard bait brand: Rapala
* Top spinner bait brand: Strike King
* Top jig brand: Strike King
* Top sinker brand: Eagle Claw
* Top swivel brand: Eagle Claw
* Top leader brand: Seaguar
* Top fly line brand: Rio
* Top fly leader brand: Rio
* Top tippets brand: Rio
* Top ice reel brand: Abu Garcia
* Top ice rod brand: HT
* Top ice combo brand: Frabill
* Top ice tip-ups: Frabill
* Top wader brand: Orvis
* Top clothing brand: Columbia
* Top raingear brand: Frogg Toggs
* Top landing net brand: Frabill
* Top bait bucket/aerator brand: Frabill
* Top fishing knife brand: Rapala
* Top fish scale brand: Berkley
* Top trolling motor brand: Minn Kota
Now some of these may surprise you as they did me. For the top fishing line I always thought it was Berkley’s Trilene mono. For hip boots Simms, ice rod, Frabill, and fly line, Scientific Anglers. The survey, surprisingly, didn’t include tackle boxes and here I would think Plano gets the nod. And they missed spinners, which I think would be a toss up between Rooster Tails and Panther Martins. As for plastic worms, Mr. Twister has to be the winner at least in this part of the country.
The aforementioned list, says Southwick, is only a portion of all fishing categories they tracked. Other information tracked by them includes percentage of sales occurring at different types of retailers, total spending per category, average prices and demographics for anglers buying specific products.
Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species (this has to be bass) and where they fish.
From fishing, Southwick also recently completed their report on hunting and shooting-related brands for last year. They are as follows:
* Top handgun brand: Smith & Wesson
* Top traditional rifle brand: Remington/Sturm Ruger
* Top rifle ammunition brand: ATK
* Top handgun ammo brand: ATK
* Top boots brand: Cabelas
* Top scopes: Bushnell
* Top binoculars brand: Bushnell
* Top game feeder brand: Moultrie
* Top trail camera brand: Moultrie
* Top tree stand brand: Big Game
* Top muzzleloader brand: Thompson Center/CVA
* Top crossbow: Barnett
* Top shotgun ammo brand: Winchester
* Top blackpowder brand: Pyrodex
* Top arrow brand: Easton/Carbon Express
* Top broadhead brand: Rage
* Top bow case brand: Plano
* Top archery sight brand: Trophy Ridge
* Top game call brand: Primos
* Top reloading bullet brand: Hornady
* Top reloading primer brand: CCI
* Top reloading powder brand: Hodgdon/IMR
* Top GPS device brand: Garmin
* Top knife brand: Buck
* Top holster/ammo belt brand: Blackhawk
* Top choke tube brand: Carlson
The only exceptions to this list is the top handgun ammo that I would think would be Winchester or Hornady and Bushnell for trail cameras.
There you have it. Some brands for personal comparison.