In an article published at Billboard just two days ago, April 23, it was announced that pop music sensation Taylor Swift has very narrowly held onto her top spot on the Billboard Artist 100 chart dated May 2. Her main competition for the Billboard Artist 100 chart No. 1 slot was Shawn Mendes, who just dropped his first full length album, “Handwritten,” and debuted on the Billboard 200 chart at No. 1 this week as well as the Top Album Sales charts.
Billboard describes The Artist 100 as the, “First weekly survey dedicated to measuring artist activity across Billboard’s most influential charts, including the Billboard Hot 100 songs chart, Top Album Sales and the Social 50.” The chart basically then compiles all of that information they gather, “Measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.”
It’s an attempt to measure the success of bands and musicians beyond one simple ranking to take in the totality of their reach as an artist. Swift spent her 23rd week at the No. 1 slot on the Artist 100, which is the current record. The Artist 100 chart was created by Billboard back in July 2014, so it’s a relatively new way of measuring artist success. Taylor Swift has dominated the chart since it’s inception, as she does with so many other Billboard charts on a regular basis.
Shawn Mendes jumped from 95-2, record leap for the Artist 100 chart. That 93-spot leap bests other iconic jumps including one from Missy Elliott who rose up 83 spots from 97-14 last Feb. 21, catapulted following the Katy Perry Super Bowl halftime performance that notoriously featured costumed sharks. The jump by Shawn Mendes comes following his debut album release titled, Handwritten, selling 106,000 albums last week. Album sales for Mendes, according to Billboard, “Account for 93 percent of his Artist 100 standing.” Swift, according to Billboard, leads Mendes in radio, digital song sales, social and streaming metrics.
Taylor Swift, a former country music star turned pop music star who is smashing records with her newest album, a crossover blockbuster titled, “1989,” always seems to be pushing the envelope of the music business. 1989 was the biggest selling album of 2014 by an individual artist or band. Recently Swift yanked her catalog off Spotify, but her music can now be found on the streaming service Tidal, owned by Jay Z and supported by Kanye West, Rihanna, Coldplay, Madonna, Alicia Keys, Beyoncé and Taylor Swift. Swift is about to embark on a world tour in support of, “1989.”
“Style” is the third single from 1989, the first being “Shake It Off,” and the second being, “Blank Space.” All three singles have reached the #1 slot on the charts and Swift is the only female artist to ever replace herself on the chart when “Blank Space” took over the #1 spot from “Shake It Off.”