What could easily be the coolest press roll out ever, Motorola launched it’s new Moto E today with a promise of premium smartphone features without the premium pricing. Exactly how premium and how inexpensive will, however, have to wait to see what the value of the new is. Here’s the thing: not that anyone relishes paying out the wazoo for all the bells and whistles, but generally there is a sense that one gets what one pays for when buying a top of the line phone. For the Moto E to be an actual success, instead of merely a financial one, will be determined by the perception of Motorola’s consumer base.
For the first time ever, Motorola is delivering its signature software experience to an affordable phone. From Research Design Director, Kristen Arnold:
When we were designing this new generation of Moto E, we went back to consumers who bought the first generation. We really listened to what they liked and how we could make this affordable device even more useful and more powerful. We were able to pack in a quad-core processor, an all-day battery, a new front-facing camera, and a 4.5″ qHD display—and still keep the phone at an ultra affordable price.”
In keeping with Motorola’s current design motif, the Moto E features a curved back that is meant to be comfortable in the hand, and it is structured in a way that is supposed to keep it from bending for those among us who insist on sitting on their phones. Take that, Apple! Further regarding design, the Moto E can be customized by choosing from eight colorful Motorola Bands. These bands can be swapped out with ease thanks to their utterly simple plug-and-play design. Best of all they add a layer of protection for the phone without adding any bulk or noticeable weight to the phone
Sangsoo Park, an industrial engineer with Motorola had this to offer regarding the Moto E design:
We embrace authentic materials and focus on even the tiniest design details, like the elegant spin finish around the camera bezel and texture on the buttons. This kind of attention to detail creates a premium look you usually see in more expensive devices.”
What’s New with Moto E:
- 4G LTE now available
- A 3G version is also available
- Qualcomm 1.2GHz Quad-Core Snapdragon processor
- All-day power thanks to the 2390 mAh rechargeable battery
- 5-megapixel rear-facing camera
- VGA front camera
- Cameras are gesture-controlled
- 4.5 inch qHD display
- Android Lollipop
What to expect in the upcoming review
Swapping phones can be an anxiety-ridden process, hopefully Motorola’s Moto Migrate will make it simple to transfer contacts, videos, and photos to the new phone from my trusty M7. Starting today, the new Moto E is rolling out in more than 50 countries in North America, Latin America, Europe and Asia. It is available unlocked in the U.S. at www.motorola.com for $119.99 (3G) and $149.99 (LTE).
**Be sure to check out the slide show for the unveiling.