The importance of Google Plus is simple. I have said it before and I will say it again, “Google loves Google”, as with most social media marketing platforms, they want traffic to their own sites.
Let me answer the who, what, where, why when on the importance of Google Plus.
Who is Google?
Simply put, Google is a search engine. Whenever someone searches for a product or service they typically go to Google. 80% of online searches are done using Google search.
What is Google Plus?
Google Plus is a product of Google. In the simplest terms, Google Plus and SEO (search engine optimization) are friends. Google + is a powerful tool if you want your website optimized so that potential customers will find you. Google + didn’t enter into the social media race just to complete with other social media platforms. After all, we all know how popular facebook is and its rare to use Google + to share your daily diary of activities with friends and family.
Most business owners and webmasters know that Google+ is a powerful tool and is important for SEO but they don’t know why it is so important.
Where is Google + taking us?
Social networks are platforms that have natural shares called social signals. Because search engine optimization has been crafted to be mainly unnatural in the past, social signals play a big part of a websites true popularity and not something an offshore agency can easily manipulate.
Why is Google + important?
Google + is used to improve search engine rankings, period and point blank! It’s about acquiring rich data that Google needs to rank a website well. Links back to your website pages are important. Recent changes in Google ranking methods now require deeplinking to inner pages, or all the pages to a website, and not just to the home page. Having these links are essential. What is Google +, its a social media platform that helps Google capture the data it needs in order to rank websites high in the search engines. If you want to rank high then its critical to use this platform often.
When should I use Google Plus?
The answer to this question is a firm, “Starting today and everyday, use Google Plus in order to rank your website well and get more business!” Google Plus influences a website pages rank. The links created on your Google Plus page are considered “do-follow” and are treated as if royalty. A do-follow link passes page rank to your website which will greatly increase your visibility.
In essence your website and search results will be improved if you use Google+ actively! Every website desires a strong presence in Google.
What about you and Google Plus? Have you created a Google+ account? Do you know how to give a +1 to a web page? Have you watched web rankings rise dramatically after using Google Plus? If not, you will be. Once you are familiar with your Google profile and account, you can easily give a plus 1 or +1 to any web page you see. If you’re like Google, you love your website best so you will want to start favoring your own site now!
Now that you know the importance of using Google +, what are you waiting for? Its easy to sign into your Google profile or account, and start giving the plus sign to every site article you read.
Warning! For large companies with over 20 employees or associates, work slow. Google likes to see a natural velocity to link building. Giving a plus or two per day is sufficient. Also, it stands to reason that you wouldn’t want to plus the competition web pages, but you will want to plus other web pages you see. Google does not like to see only one site getting activity on your profile. It could actually hurt your optimization vs. helping it.
In other words, it never hurts to talk about the weather, or throw a link out there on how to make home made bread, the latest portable storage sheds you recently purchased, or the destination wedding planning service in Toronto Canada your sister used for her recent wedding. Keep your profile natural with family photos posted and events you attend and you will be doing exactly what Google loves.
As always, if you have questions please don’t hesitate to ask.