The Verb Hotel in Boston today announced a partnership with Stash Hotel Rewards, giving guests at the independent boutique property the opportunity to earn points redeemable at several other independent hotels around the country. The Verb, which is billed as “a dynamic reimagining of the historic Fenway Motor Hotel” is the $10 million-plus rebuild of a Fenway-adjacent Howard Johnson, which retains the midcentury modern architecture of the original 1959 building.
“The Verb Hotel is designed to provide guests with a distinctive experience, blending Boston’s rich musical and literary heritage with the vibrant culture of the modern-day Fenway,” said Michael George, CEO and President of Crescent Hotels and Resorts. “The Stash Rewards program aligns perfectly with The Verb’s unconventional character, reinforcing our sense of individuality and commitment to providing our guests with a truly memorable, authentic Boston experience.”
Music and pop-culture memorabilia adorn the guest rooms and corridor walls of the hotel, mostly from the archives of the Boston Phoenix. Memorabilia includes a promotional photo of Modern Lovers leader Jonathan Richman, backstage passes from the J. Giles Band, and torn ticket stubs from one of Blondie’s Boston performances. Although currently without a food and beverage outlet onsite, there are plans in the works to add a restaurant within the coming year in the form of Hojoko, an izakaya, or Japanese-style pub from James Beard Award-winning Chef Tim Cushman and Nancy Cushman.
“The Verb adds classic mid-century modern architecture, a music scene pedigree and a great Boston location to the incredibly diverse group of hotels in the Stash network,” said Jeff Low, Founder and CEO of Stash Hotel Rewards. “This hotel captures the heart and soul of Fenway and joins architecturally significant Stash partners like The James Royal Palm in Miami Beach and New Orleans’ Bourbon Orleans Hotel.”
Like other loyalty programs, Stash is free to join, and advertises “free rooms ridiculously fast” at more than 150 independent properties across the United States and in the U.S. Virgin Islands. Guests earn points based on the room rate, which are then redeemable for other independent properties that participate in Stash. There are also no blackout dates. Unlike other loyalty programs, the emphasis appears to be on redemption, without elite benefits for frequent return guests. Participating properties include the Hotel Granduca in Houston, The James Chicago, and Hotel Max in Seattle.