Most business owners understand the importance of having a website in place, but it is understandable if they do not spend a lot of time and energy finding out what all of the industry jargon surroundings their site actually means. After all, there is a good reason that most owners prefer to outsource every aspect of their website: this frees them up to work on the things that they are best at. However, failure to secure the right hosting company could hurt your profit margin, so it is vital to develop a basic understanding of how to avoid a high website downtime percentage.
What is Website Downtime?
Essentially, downtime refers to any time that your website is not accessible due to some type of outage or technical glitch. In other words, whenever you try to visit an established site and get an error message instead, that company is experiencing server downtime. Customers get quickly frustrated with this issue, and it can easily cause them to take their business to one of your competitors. The top hosting companies generally offer a 99 to 100 percent up-time guarantee, and this is a good way to keep your customers satisfied with your website’s performance.
How Can I Improve My Site’s Up-time Percentage?
The single most important thing that you can do to reduce downtime and increase up-time is to select a hosting company with a proven history of excellent up-time results. This does not necessarily mean choosing the hosting company that has the most recognizable name. For example, everyone has heard of Go Daddy, but they have experienced 155 minutes of downtime during the past five years. On the other hand, Utah-based company Fibernet backs their 100 percent up-time guarantee with an impressive combined downtime of only nine minutes since January 2011. John Rampton, who is a well-known social entrepreneur, has stated that “sites with a lot of downtime cannot survive in the online marketplace.”
The Importance of Multiple Bandwidth Connections
No matter how reliable a hosting company is, they will still be at the mercy of the Internet provider that enables them to keep your website online. Therefore, it is a good idea to look for a company that has multiple bandwidth providers on-site. Fibernet currently has access to seven major bandwidth providers, including Comcast and Verizon. This approach makes it possible to keep your site online even if one of the main providers develops an issue.
Another perk of choosing a carrier neutral facility is the fact that this can expand the company’s list of services. Yet again, Fibernet is a good example because they have leveraged their extensive Internet provider options to help them offer everything from reliable co-location services to timely web design.
Invest in the Proper Amount of Bandwidth
Some business owners make the mistake of purchasing a hosting plan with a minimal amount of bandwidth in an effort to save money. Sadly, this will backfire if your site attracts enough traffic to exceed your monthly bandwidth allowance. If just one minute of downtime could have cost Amazon 25,560 sales in 2014, just imagine how damaging it would be for your site to be offline for an extended period of time each month because your bandwidth plan is too small.
Every second that your website is offline is like having the doors of a brick and mortar store closed during regular operating hours. To avoid this problem, business owners need to carefully select the right hosting company to work with. Choosing a host that has a proven history of reliable up-time is extremely important, and you also need to invest in enough bandwidth to keep your site operational at all times.