Turn your hair care regimen green for Earth Day and every day with the help of Pureology. If you’ve seen the Earth Day logo plastered throughout the Internet, but are unsure of how to take action, you could begin with subtle changes that are not only good for your hair, but aid the environment as well.
Today, April 22, is Earth Day 2015, its 45th anniversary. At the very least, this annual commemoration serves as a useful reminder to be careful how we care for Mother Earth. Professional hair care brand Pureology has committed itself to sustainability and social responsibility, partnering with Global Green U.S.A.
Pureology understands the importance of water conservation, creating ZeroSulfate® shampoos and designing packaging that uses 39 percent less water during the manufacturing process. Additionally, product packaging is 100 percent recyclable and made of 50 percent post-consumer recycled materials. Ingredients are 100 percent vegan, and the brand saves nearly 60,000 gallons of water each year through its overall conservation efforts.
In 2009 Pureology partnered with Global Green U.S.A. to help “raise sustainability awareness, starting with the professional salon community.” In an effort to promote responsible hair care for Earth Day, the hair brand has offered these easy subtle changes to follow a daily green hair care regimen.
- Pureology Cleansing Conditions is launching this June. Incorporate this two-in one cleansing system, which saves both water and protects the hair’s cuticle from becoming “aggravated by over-cleansing of the hair,” into your hair routine.
- Adapt dry shampoo into your regimen. Not washing every day saves water and your hair color. It’s also a great way to energize your style after a workout. Pureology recommends Fresh Approach Dry Shampoo to weightlessly cleanse and refresh the hair, followed by Fresh Approach Dry Condition to lightly restore softness, shine and condition.
- Pureology Precious Oil Versatile Caring Oil is a paraben-and silicone-free formula that contains 100 percent biodegradable ingredients, and is the “first beauty product ever to be Green Seal certified.”
- Absorb nature into your hairstyling regimen with beach waves using Pureology Highlight Stylist Sea-Kissed Texturizer. This salt-free mist features naturally derived, food grade red algae to create lightweight texture without matting or weighing hair down.
Tell the Earth Day Network what you are doing to protect the Earth and help the organization reach “a billion acts of green.” Even one small deed to turn your hair care regimen green will help this planet for your children, and theirs.