The world is a beautiful place. It is up to each one of us to do our part in protecting the planet for future generations to come. We can all accomplish greatness when we work together to ensure that the world is a better place in the years ahead. Many know that Unilever is the maker of Dove, Suave, St. Ives, and Caress products, among others. Unilever is launching a new initiative, a new program in partnership with Keep America Beautiful and the Ad Council designed to educate people about recycling in the bathroom, inspire them to reimagine what empty bathroom products could become through recycling, and ultimately make a small change that holds big potential to positively impact the environment. The Ad Council is a private, non-profit organization. They have produced thousands of PSA campaigns which raise awareness about numerous issues. With just a rinse and recycle, empty bath and beauty bottles can take on new life and return as hairbrushes, backpacks, and backyard play set. The new Unilever Bathroom Recycling Index found that Americans are aware that their empty bottles are recyclable. As a result of not recycling, the bottles will end up in a landfill. Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycle bin. As a result, these easily recyclable bathroom products are contributing to nearly 29 million tons of plastics in landfills each year!
Keep America Beautiful is the nation’s leading nonprofit. It has various programs and public-private partnerships that engage individuals to take greater responsibility for improving the community’s environment. Jennifer Jehn the President and CEO of Keep America Beautiful said of the initiative, “We’re excited to continue to momentum of our campaign and expand the conversation around bathroom recycling with the ‘Rinse. Recycle. Reimagine.’ ,program. Bathroom recycling is a simple, yet overlooked act. Together with Unilever and the Ad Council, we hope to help turn bathroom recycling into a daily norm.”
Unilever is starting their new initiative, a Bright Future (Rinse. Recycle. Reimagine.), which aims to spread the message about the ability to recycle bathroom products. Unilever really wants to get things done and is therefore asking for everyone to do their part in taking part of this new initiative. Unilever wants to increase its positive social impact while reducing its environmental impact. Many of Unilever’s products are packaged in recycled material. Unilever has set an aggressive goal to increase the recycled material content in its packaging to maximum possible levels by the year 2020. However, there is currently not enough plastic resin to do so. Unilever needs us all to do our part by recycling. The “Rinse. Recycle. Reimagine” program is part of the Unilever Sustainability plan and aims to increase its positive social impact while reducing its environmental impact.
Recycling is not only fun, but now you can win a prize by doing so by being a part of the #ReimagineThat sweepstakes. Recycling can win you prizes through the sweepstakes. The sweepstakes begins on April 29 and lasts until June 9. During the sweepstakes period, one may enter via Twitter.com or on a web enabled mobile device via the Instagram application by uploading a photo showing off how you recycle in your bathroom with the hashtags #ReimagineThat and #sweeps, and tagging @UnileverUSA. Each eligible Submission will receive one (1) entry into the corresponding Daily Sweepstakes Drawing and the Grand Prize Sweepstakes Drawing. Remember: users must include #ReimagineThat and #Sweeps and tag @UnileverUSA in order to qualify. There are daily prizes (42 total) and a grand prize (1 for a $500 gift card). For official rules and additional information on the sweepstakes, please visit: http://unileversweepsrules.com/reimagine/.
For more information on Unilever, visit www.unileverusa.com. You can also read more on the Bright Future initiative at www.brightfuture.unilever.us. Follow Unilever on Twitter and Facebook at www.facebook.com/unileverusa, and @unileverusa.