Upcycling got its start in the 1990’s and in recent news many fashion designers are taking the idea and solidifying its use in pop culture. Many brands in the field of upcycling are using designs to advocate that we should all strive to extend a products life. Upcycling is inspiring fashion in so many ways one example of such is Toronto based Brand Amplify Apparel. The brand just hit the runway at FAT2015 with its SS15 Collection “LEGEND” I caught up with the brand after FAT2015 and here’s what they had to say.
For more info www.amplifyapparel.com
Getthebuzz716: Where did,you study and how did you get started in fashion? and what the story behind the collection for Fat2015?
Amplify Apparel: Originally from Halifax Nova Scotia I moved to Toronto to study Sculpture at the Ontario College or Art and Design (OCAD). During my time in Toronto I pursued acting, modeling, dancing and burlesque. I started out making my own costumes for performances and found myself leaning towards creating mixed media accessories. In 2013 I founded Amplify Apparel.
Amplify Apparel is a Toronto based wearable art brand specializing in experimental unisex accessories and upcycling, The newest collection from Amplify is LEGEND:SS15 . The Canadian sky shimmers with stars and becomes drenched with layers of vivid colors. Flowing lights dance across the vast expanse to illuminate the darkness, creating cosmic ambiance for the tales which are painted across the starry sky. LEGEND finds inspiration among the stars, each look from the collection is based on a unique constellation. The intensity, beauty and ferociousness of the Canadian wilderness is captured within this collection through a focus on wire sculpture, color palette and mixed media. LEGEND brings to life the uninhibited energy of the wild!
Getthebuzz716: Now you alot on wearable art with the use of materials such wire sculpture, color palette and mixed media what do want people to take from this collection?
Amplify Apparel: My background is focused in wire sculpture and painting. Amplify Apparel is the opportunity for me to create one of a kind pieces of art and push the limits of wearable art and fashion! Art isn’t just for galleries anymore, I want to bring art from the runway and into peoples lives. From start to finish a fashion show by Amplify Apparel is a dynamic piece of performance art. With a flare of the extreme and a touch of the surreal, audiences will fall in love with one character after another. Turn up the volume with shocking designs from Amplify Apparel.
Getthbuzz716: Earth day just passed also Fashion revolution day is coming as well you state you create Fashion forward designs for the trend conscious how much of an impact does issues surrounding recycling, upcycle and repurposed make an impact on your design?
Amplify Apparel: Upcycling is one of the foundations of Amplify Apparel. I love using found objects and revamping old outfits! It’s all taking something and restructuring it into something new and fresh! It’s exciting to take something simple and turning it into your fantasy fashion piece. It’s self expression to the next level… Amplify
Getthebuzz716: What are some,of your goals for,your,brand? And who is our target audience?
Amplify Apparel: In the future I would love to expand my business and carry my designs in many more stores. Eventually I hope to open my own boutique/studio where I can sell my designs and help promote other up and coming artists! My work is edgy, vibrant and fashion forward, definitely not for the fashionably faint of heart! Amplify Apparel is for anyone who wants to stand out in a crowd and make a statement with their style!
Getthebuzz716: What matters most in your design?
Amplify Apparel: For me design is about innovation and individuality. I’m constantly trying to push myself to bring my art to the next level! I find daily inspirations to motivate me to continue creating wearable art and modify the definition of fashion.
Getthebuzz716: Where do you see the future of fashion and what part will you play?
Amplify Apparel: The future of fashion is unknown and that is the most exciting part! Every single day there are new art styles and genres being formed. There are so many talented individuals constantly striving to create unconventional works of art. Amplify Apparel is my expression of an extreme reality. One where the lines of fashion and art begin to blur and fantasy becomes reality. Like the hopes that dreams are made of this is only the beginning. I am truly excited to see what the future has in store for Amplify Apparel.