When it comes to developing a beautifully designed website it is about keeping it simple. There is nothing worse than having a website that lacks an intuitive navigation and the layout is extremely difficult to decipher. One other feature that will turn off anybody visiting a webpage is background music, so avoid it at all costs.
A blog post by IM Creator explains how to structure a home page for your business in order to succeed in the internet age and what questions you need to address from the get go.
Regardless of whether someone landed on your homepage or in a different section the template should make it obvious where they are on the company’s website. Furthermore, it should be fairly easy to tell what section, page or category the person is browsing through.
The old saying is content is king and design is queen. In addition, one thing every website should have is an “About me” or “About us” section. Why? It needs to answer the question who you are as a company or as a business. A website needs to be very transparent with every piece of information it contains.
Consequently, the products and services section or button of the page need to be clear on what they have to offer. Secondly, the information displayed in this portion has to be easy to find, includes clear descriptions, and has clickable or active links. One approach that will do the trick as to what the company does and how it promotes is to have a drop down menu somewhere within the navigation of your website with a list of hyperlinks that paint a picture for visitors of your website.
Once all of these initial questions are answered you are in good shape. Now comes the pivotal step of where do you want to go next? A home page does not have to be the jack of all trades or the cream of the crop. Simply put as much information as possible along with the nuts and bolts. This will naturally lead a prospective client to reach out to contact you. Do facilitate the ability to contact the company through multiple channels.
And now we have arrived to the most important question of all. Why should they trust you? Three qualifiers the landing page should include: the name of the company, company mailing address and telephone numbers.
The icing on the cake to a home page is to have is testimonials and keep these to no more than five depending on the layout. To boost even more credibility and reputation of the business feature logo of existing partnerships. This embedded information will speak loads about the business and be worth a thousand words.
Features your company’s website must have
Nowadays there are so many bells and whistles a website can come with, but mindful of the industry you are in. Each industry is subject to practices and standards. The way a website is designed and tailored towards the fashion industry for example is not going to be nowhere similar to website from the finance.
A global list of features of what businesses must have on their website is boiled down to these essential 10, according to a Mashable article.
Without a doubt all of these suggestions are crucial, but there are five to pay close attention to from the list. They are the following:
- Crucial business information
- Contact details
- Multiple platform versions of a website
- Social media integration
The website should include the core of what the business is. Keep it short and keep it sweet. The website has to essentially serve as a strong testimony and additionally feature screenshots or testimonials of successful business transactions.
This may be excessive to hover over once again, but the company should be very accessible to contact. Offer multiple points of contact (phone, email, social media, live chat, etc.). Nothing can be more detrimental for a business than outdated contact information and very long turnaround time to respond.
If the website is a point-of-sale and where purchases are conducted it has to be secured. This means securing it with an SSL certificate.
In the age of smartphone and tablet adoption it goes without saying that you will need a mobile-friendly website. It will not be enough to have a desktop version with support for Windows and Macintosh. Most of the users on the web use these handheld devices, so include versions with a dedicated section to the portfolio of products and services you sell.
Finally, to earn a solid and organic social media standing including plugins or social media buttons for people to be able to spread the word about what your company has done positively for them. This goes hand in hand with implementing effective search engine optimization (SEO) strategies that work and the higher number of clicks the better it will be for the your company. So go on and get your feet wet with all the steps previously mentioned.