Beep, beep, beep. The alarm goes off at 5:45am. You hit the snooze button hoping to get 9 more minutes of uninterrupted sleep. Within 3 minutes the kids are up and asking for breakfast, the dog is wagging his tail in your face because he needs out, and the cat just puked up a fur ball. If you’re a female, there’s an 80% your morning might look somewhat like this; busy, hectic, and jam packed.
Women are making way more decisions than they used to just 20 years ago. Females are making decisions not just for themselves, but also on behalf of their families, household, kids, and now sometimes on behalf of their aging parents. Many businesses are missing the mark on how to communicate with females.
If you’re a business that has a service or product that females purchase you better hope that you understand her. Are you making her life easier? Are you communicating quick enough? Can she afford your product or service? Does she really need your business?
Don’t make promises you can’t keep. Seriously. The 21rst century female doesn’t have time for b.s. She hardly has enough time for her work, family, friends, volunteer work, projects, and herself, therefore she has no time for your business not to deliver. What does that mean, though? What are ways that you’re not living up to her expectations?
- Customer service. Social media is not just a place to be social, but it’s also a place for you and your customer/client to interact and communicate. Don’t neglect your social media pages, they are a place for you to be “human” and communicate with your fans. Frequently check what people are saying about your business. Go to Yelp, Google Reviews, and other online review sites to see what your customers and clients are saying about your business. Consider hiring a consultant to bring your business up-to-date with the latest ways to handle customer service issues. 1010 Park Agency has numerous workshops coming up in 2015 about how to handle customer service in digital world.
- Stop with the sales pitch. Bottom line is that females have an amazing sense of smell and can sniff out a sales pitch a mile away. At this point, you’ve lost her. Be ready to answer her questions quickly and very effectively. Be prepared for her questions way before she asks. Have visuals, graphics, video, and ways to show her what she needs to know about your service or product. Make sure your graphics/video are done professionally, with a simple message, and to the point.
- Stop with the hype. So much these days is over-pitched, over-hyped, and makes too many claims. Let her decide. If she falls madly in love with your product or service, she’ll let you know. Strategically guide her to the right places to rave about you, but don’t pressure her, she doesn’t have time for that.
The female consumer is constantly being bombarded by advertising and things that she doesn’t need. If you really can offer her something that she might badly need, you’re going to have to be very clever and strategic on how you reach her. She’s telling you, but you have to listen. Learn more about the author here.