Imagine: a floral scent that’s not reminiscent of gingham or Granny’s lace. A burst of spring that would be appreciated in any world-class city. Are you ready for the new season? You will be with L’eau D’Issey City Blossom EDT, Issey Miyake! I was happy to be hosted to experience it. It’s being brought to upscale stores by Beaute Prestige International.
This couture designer fragrance is definitely not a little girl or “dear little lady” scent. As you’ll read below, it was developed with the city woman in mind. That’s great for traveling, as with so many travel outfits and running around, it’s hard to feel as sophisticated as you know you are. The interesting and unique conical bottle is perfectly sized for 3-1-1 carry-on travel bags. It’s easy and sensual to hold.
As to the fragrance, I noticed luxurious flowers, plenty of fresh, spring greens, as well as a “lipstick” dry-down in the scent. You know — that classic “mwah, mwah” that the Europeans do on each cheek when they’re greeting you. This scent is not for tepid handshakes!
Here’s what they say about it:
In order to underline the poetry and fleeting beauty of this new fragrance, and to ensure that the subtlety of this ode to spring is visual as well as aromatic, Issey Miyake invited a young French visual street artist, Mademoiselle Maurice, to produce an ephemeral work that would represent joy and poetry.
Through her interpretation of the L’Eau d’Issey advertising campaign, the iconic bottle and its box, the visual identity of City Blossom was born, the same way a chrysalis that has become a butterfly prepares itself to swirl around in the lights and tumult of the city…
Reticent at first, then bolder, the flowers which accompany this transformation are as inexorable as the passing seasons, revealing their radiant fragrance and gleaming colors to urban-dwellers.
Flawless flowers on show in the windows of the most beautiful florist shops, scattering their sophisticated foliage on the pavements are the central theme for this new fragrance.
There are no “wild flower” bouquets here, amusingly captured by a perfumer to incite countryside nostalgia among urbanites. This is the opposite approach: the flowers of the city blossom on the walls and saturate the air with their warmth, in the literal and figurative senses of the word.
This very resonance transforms the figurative and abstract flowers on which the perfumer Alberto Morillas focused his creation into a divine spring breeze: the bright and cheerful opening like the signs of changing seasons, pink peppercorn, and a sprinkling of citrus notes, not forgetting a hint of calone, a nod to the legendary L’Eau d’Issey: the first quivering of a bud that will soon be blossoming.
In dewy surroundings, the freshness is accentuated with middle notes that resonate beneath delicately honey-like osmanthus flowers, an invitation to travel – to the other side of the city – offered by freesia and magnolia: reserved and measured, the flower chose to retain its mystery by only opening halfway.
Then with the bottom notes made up of natural Virginia white cedar dominated by powerful notes of ambrox and white musk, this imaginary bouquet takes shape and draws its energy, “texturizing” itself like the petals of a flower which finally touch the skin…the flower opens out completely, serenely, in a subtle mingling of charm and boldness.