Blogging is one of my passions and at the same time an opportunity for search engine optimization, establishing credibility and providing value to my target clients.
If you are searching to establish a web presence and build your reputation as an expert in your chosen field, you may be surprised at how blogging can make a difference.
Consider these stats from Hubspot’s Marketing Benchmarks Survey of 7000 Business:
· Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog.
· Companies that increase blogging from 3-5x a month to 6-8 times a month almost DOUBLE their leads.
· An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50
There is one important point you as an entrepreneur should remember. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have to actually write good and appropriate content.
A blog is not an open invitation to post sales material and brag about your achievements. (However, sharing your successes IN CONTEXT is acceptable.) The purpose of your blog should of course be to inform, but it is also an opportunity to communicate with your target audience. Search engines like blogs because of the constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company and learn valuable information they can use in their own business.
Tips to help when writing your blog posts:
Be Yourself. A business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.
Proof Read. Make sure that your grammar, punctuation, and spelling skills are nearly perfect. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves. I highly recommend having someone else proofread your work before posting. Even though I do this for my clients, I find I miss things in my own work. After all, I know what I MEANT to say, right? Lucky for me, I have an excellent proofreader on my team that reads all blogs before they are posted.
Finding Topics to Write About. Obviously your business blog is going to be heavy with articles about products or services. This is the perfect place to discuss your new endeavors, as long as you remember to keep it informative and not another sales pitch. I have found ideas from conversations with current clients, social media posts and trade magazines I read.