Nintendo announced a sweet cover plate for the standard New Nintendo 3DS system. Of course, the United States will be the only region that cannot enjoy this luxury. The cover plates for the system are beautiful and the newly announced Xenoblade Chronicles 3D cover is no exception to this.
Sitting in a vibrant red color, to block out the bland standard system colors that were released, features a simple image of the blade that really pops. It will be available in Japan on April 2, 2015 and is perfect for those who did not pick up any type of special edition system. The blue trim in the blade adds to its beauty and splendor, and jealousy here in the states.
On that note, Nintendo of America’s Damon Baker has revealed the reason why the United States did not receive the standard New 3DS system, in a recent interview with Nintendo Life.
“Look, the face plates are super cool, but we’re a different market. And now we have clear differentiation between those three systems. Before, there was a very limited difference between the 3DS and 3DS XL: other than size,” Baker stated. “It was the same resolution, same functionality… now, there’s the 2DS, 3DS, and New 3DS XL, all of which have their own functionality and features. The different price points give it a clear message for consumers. The core audience… we weren’t going to win with them on that decision. But we had to think about expanding the user base, we had to be able to market it and make it easy to pick up for consumers.”
We understand that they didn’t want to confuse the consumer on all the options on the shelves. However, didn’t they do this with the name alone? The New Nintendo 3DS – let’s let that sink in a little bit. Sure, we understand the name, but it’s kind of like when the New iPad came out. When later versions were released, it’s not new anymore. That is enough trickery to convince a consumer to buy the “New” version. However, doesn’t the company always want the consumer to purchase the newer version? It makes sense now, but later down the road, it does not.
Let’s face it. The face plates are super cool, as Baker stated, but not all of us want the bigger version of the New 3DS. When all of the other systems keep coming out with smaller and slimmer versions, Nintendo should know that the market is geared toward smaller systems that do the same thing. We have so many electronics that we lug around, especially 3DSs due to the StreetPass function.
This is where our faith in costumer service should be – informing the customer. Now, we all know that customer service is definitely not at the same standard it used to be. Companies know this – we, as consumers know this. Maybe the retailers are to blame, too.