If you are an entrepreneur, chances are you have to do a significant amount of writing. Even if your primary business pursuit is coaching or speaking, there are articles to write, blog posts, the “requisite” book and more and more and…. But face it, everyone is not cut out to be a writer and for some it can be downright torturous! (Well maybe not THAT bad. LOL)
This week I will be discussing 3 tips to help you overcome your writing struggles. The first is:
Hire a Ghostwriter
No, don’t call Ghost Busters. A ghostwriter is a writer who writes books, articles, stories, reports, or other texts that are officially credited to another person. There are several ways this is handled.
· The ghostwriter can do everything starting with research and ending with the final written book (with you listed as the author).
· You can hand over your rough draft or notes and the ghostwriter can get it into proper form and flow.
· You may even provide the ghostwriter with recordings of your musings, coaching classes or client sessions and he/she will create the written speak from your spoken word.
Some people resist hiring a writer because they feel like it’s a loss of voice, but it doesn’t have to be. You should find a ghostwriter who can write in your voice and then take the time to review his/her work to ensure it represents you appropriately.
Give your content to a ghostwriter or virtual assistant who specializes in writing and let them know how you what you want. Don’t just say “I was thinking of a report”: Be specific. For example, if you are repurposing your other content you may say, “I would like these ten articles and this twenty-page report put together into a 50-page eBook. The deadline will be April 16.”
Once you’ve specified the unchangeable aspects such as deadline, target audience experience level, topic, etc. give your outsource contractor free rein to be creative.
She will think differently than you do; which means she may come up with a fresh, new viewpoint on what has become for you a tired subject — and that can be a terrific business reviver in itself.
Start out with a small project, to make sure the outsource contractor delivers. Even if you don’t like the material they’ve produced, it may spark new ideas for topics, products or directions for you to follow… and you can always repurpose it!
Overall, the time you save researching and writing is worth paying for. And that is one less thing on your list you “have to do” so you can work in your sweet spot.
PLR (Public Label Rights) can be ideal in helping you write. You wouldn’t use it verbatim, of course – but quality PLR can really break things down for you into easy components and help you see the “big picture” you want to present.
There are many services that provide pre-written content that you can publish as-is, chop up, edit or use as you see fit. This saves you time conducting research and writing.
· Provide a professionally-organized framework for your writing project
· Make sure you are including the right components into your article, blog post or book
· Keep you on track
· Shortcut your research
· Stimulate your own original ideas
· Save you time – and make you money!
The trick is in giving the PLR content your voice.
Yes many people just buy PLR and dump it into their written content, without even reading it. However, you’ll get more credibility and your clientele will get a taste of your unique traits, voice, persona and promise if you personalize it first.
Don’t ever buy cheap PLR – if your content feels second-rate, your services will too. Give your clients the best. Buy your PLR from reputable sources. Check the website – does it have a clear refund policy? Terms and conditions? A professional, clean layout that inspires you with confidence?
Also ask fellow business peers in your field who they would recommend (preferably not your direct competitors: For example, if you are a lifestyle coach, don’t ask another lifestyle coach – ask a social media coach.)
Don’t buy offshore PLR from other countries. True, you might hit on a gem of a writer who is completely bi-lingual, but the average experience of those who have tried this route often results in:
· Poor spelling and grammar
· Confusion between tenses
· Highly derivative writing
· Old, generic information
· Outright inaccuracies, due to the writer not understanding Western conventions
Think about it: These writers are under pressure to churn out content at lightning speed to make a minimal amount of money – the equivalent of piecework. Do you really want to present your tribe with material that has not been well-researched – or (in many cases) not researched at all?
Get your PLR from the best. And get it from a copywriter who specializes in your subject (or uses writers who specialize in specific topics.) If you are a Fitness Coach, for example, you’ll want your PLR written by someone who has had a history of working out and is familiar with multiple fitness programs – at the very least. (You’ll know if they have, the moment you start reading your material: Be prepared to find yourself delighted with the depth of knowledge shared in the content.)
Before you re-write a word (or even make your purchase) check the Licensing rights that will come with it, to make sure of how you can (and cannot) use it. Observe those Licensing Rights religiously.
HIRE a Book Coach
As a virtual assistant, I have had the pleasure of working directly with several book coaches. Now if that brings to mind someone standing over you with a whistle and a stop watch yelling at you to “get the lead out and write,” you have a vivid imagination or a child who plays football. LOL On the other hand, you are not too far off base.
All book coaches are different. Some may walk you step by step through the process of writing, printing and publishing your book while others may only do a portion of that process. If you are considering a book coach, do your research to make sure you get the right fit for you. Some things to consider:
Does the book coach walk with you through the entire process from research, planning and outline to publishing? If not what part of that process do you need assistance with and which coach offers it?
Do you need a coach to hold you accountable? Some coaches may simply lay out the process for you with deadlines and leave it to you to follow through. Others will hold your hand the entire way and provide “tough love” to get you moving when needed. (Remember my football coach analogy?)
Reputation and experiences. Please don’t just fork over your hard earned dollars to the first book coach with a fancy website or dazzling sales pitch! Ugh, I see this more than I’d like to and it drives me a little ditzy. Ask for references and then contact them. How many successful authors has the coach worked with? Do some research through social media and Google to see what is being said that the coach may not know about (or may not want YOU to know about).
Finally, read some of the book coaches own work. Start with his/her blog. Does it demonstrate credibility, knowledge and authority? What about her books? Are they best sellers?
Finally, actually have a consultation with your top three choices. Determine if you have compatible communication styles and if you quickly develop a rapport. This will be key in your working relationship.